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The Digital Download: New Instagram video offering, new Pinterest partner,...
This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of their own. Though the NewFronts will go on through...
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Viewability has much more gray area than you realize [Study]
Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple. According to new research by programmatic...
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Four lessons B2C marketers can learn from B2B
It’s easy to think of customers as fish you can bait with discounts. It’s also lazy. Marketers should adopt the B2B mentality of solving customers’ problems. As a B2C marketer, you hear it everywhere:...
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Brexit drives spike in international sales from UK ecommerce sites
The Brexit vote on June 23 has naturally led to much concern among retailers about the immediate future. The uncertainty is set to continue for some time, particularly as no-one has any idea when (or...
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11 quick UX tips to improve landing page conversion
It’s easy to create a landing page to promote a product, or a service, but is it really conveying your message to boost conversion? Landing pages can be a great starting point for a business to promote...
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How to increase your remarketing ad conversions in five steps
Remarketing adverts are designed to remind people who visited your website of what you sell and reinforce your brand when they’re moving around the web. Remarketing is also known as retargeting and...
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Five simple user experience tweaks for better conversion
Sometimes the functionality and user experience (UX) on a website can make or break a business. Things like mobile optimization or page load-time are talked about so often in the SEO world purely...
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Does your content generate ROI?
Currently, online ads are seeing a headwind from ad blocking tools. Some predictions say that 30% of internet users will start using some kind of ad blocking tool by the end of 2018. As ad blockers...
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How to make your ecommerce website more mobile friendly and drive conversions
Wondering why you need to optimize your ecommerce website for mobile? Check out these numbers: More than 15% of all e-commerce sales are made from a mobile device. 57% of customers say they won’t...
View ArticleWhy a cohesive search, social, and ecommerce strategy is the key to conversions
It’s tempting to think of search, social, and ecommerce as three separate areas. After all, we’ve all heard the term “divide and conquer.” But these days, the three are almost inextricably linked in...
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